Words That Change Minds (3rd edition)

- Learn the influence science and practice.
- Discover the ways people unconsciously get motivated, process information and make decisions.
- Decode any communication problem and solve it.
- Find out how to pry open mental space in even the most closed of minds.
- Create rapport and credibility with anyone.
- Avoid inadvertently saying or doing the wrong thing.
- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.
- Increase your impact in interpersonal communication, teamwork, and in mass communication.

The Great Typo Hunt - Two Friends Changing the World, One Correction at a Time

The signs of the times are missing apostrophes. The world needed a hero, but how would an editor with no off-switch answer the call? For Jeff Deck, the writing was literally on the wall: “NO TRESSPASSING.” In that moment, his greater purpose became clear.  Dark hordes of typos had descended upon civilization… and only he could wield the marker to defeat them. Recruiting his friend Benjamin and other valiant companions, he created the Typo Eradication Advancement League (TEAL).