In this 'New Media Age' the screen has replaced the book as the
dominant medium of communication. This dramatic change has made image,
rather than writing, the center of communication. In this
groundbreaking new book, Gunther Kress considers the effects of a
revolution that has radically altered the relation between writing and
the book. Taking into account social, economic, communicational and
technological factors, Kress explores how these changes will affect the
future of literacy.
Any writing that requires familiarity with (or willingness to learn about) a technical field would be considered technical writing.Writing about museum conservation is technical writing as much as writing user manuals for a software product or a troubleshooting guide for a broken tractor. Technical writing is a useful communication tool whenever information of a technical nature must be transmitted.
Collection of 10 fascinating chapters of English grammar for elementary learners of English. The main purpose of the lessons are " communication" so there are sufficient number of grammar drills and communication activities appropriately supported with the context of use.Wherever needed there are explanation of usages and examples with additional "cultural notes". There are enough exercises for practice. Beautifully illustrated with cartoons , and most of all hilarious and enjoyable grammar lessons." One of the Best Collection." Exclusively for all of Englishtips.org
This introduction to neurolinguistics is intended for anybody who wants to acquire a grounding in the field. It was written for students of linguistics and communication disorders, but students of psychology, neuroscience and other disciplines will also find it valuable. The introductory section presents the theories, models and frameworks underlying modern neurolinguistics. Then the neurolinguistic aspects of different components of language – phonology, morphology, lexical semantics, and semantics-pragmatics in communication – are discussed. The third section examines reading and writing, bilingualism, the evolution of language, and multimodality. The book also contains three resource chapters, one on techniques for investigating the brain, another on modeling brain functions, and a third that introduces the basic concepts of neuroanatomy and neurophysiology. This text provides an up-to-date linguistic perspective, with a special focus on semantics and pragmatics, evolutionary perspectives, neural network modeling and multimodality, areas that have been less central in earlier introductory works.
Learn the tricks of the trade of becoming a great technical communicator
Remember when you were an undergraduate and freshman composition seemed
so irrelevant to your life? After all, you were going to conquer the
world with technological know how. Your spellcheck software would
handle the details. Now that you re a professional pitching an idea,
vying for a contract or grant, or presenting at a meeting getting
your point across effectively suddenly seems pretty essential for
success, doesn t it?
Fear not. This light hearted text,
brimming with proven techniques, good advice, and real world examples
that you can easily apply to your own case, will turn you into an adept
communicator. Written expressly for technologists, this is a simple,
concise, and practical guide to the communication dynamics of writing,
presentation delivery, and meeting interaction.
Herbert
Hirsch, in demand consultant who developed these techniques for his own
prolific engineering career, teaches you how to use "scripting" to plan
for communication events. More than a mere outline or storyboard,
scripting is a powerful technique that assists you in getting the right
structure and content, in the proper order.
