Multimodal Pragmatics and Translation: A New Model for Source Text Analysis

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work.

Life - Elementary (Reading Texts)

National Geographic Learning proudly presents Life, an exciting six-level general English course for adults (also available as twelve split editions that combine the Student's Book and Workbook in a single volume).

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This volume provides state-of-the-art accounts of a broad range of pragmatic research on fictional language, covering not only written genres, but also drama and telecinematic discourse. It is concerned with the ways in which communication is depicted or enacted in fiction and with the larger communicative context of the texts. Topics range from the participation framework, genre and style to oral features, (im)politeness and invented languages.

The first edition of The Rhetoric of Fiction transformed the criticism of fiction and soon became a classic in the field. One of the most widely used texts in fiction courses, it is a standard reference point in advanced discussions of how fictional form works, how authors make novels accessible, and how readers recreate texts, and its concepts and terms—such as "the implied author," "the postulated reader," and "the unreliable narrator"—have become part of the standard critical lexicon.

Children Reading Pictures has made a huge impact on teachers, scholars and students all over the world. The original edition of this book described the fascinating range of children's responses to contemporary picturebooks, which proved that they are sophisticated readers of visual texts and are able to make sense of complex images on literal, visual and metaphorical levels. Through this research, the authors found that children are able to understand different viewpoints, analyse moods, messages and emotions, and articulate personal responses to picture books - even when they struggle with the written word.