Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.

 

The Objectives of this book are:
1) To explain notetaking techniques
2) To discuss memory skills
3) To introduce reading, writing, and math techniques
4) To provide exam strategies

This book is filled with a good number of memory improvement tricks and techniques that are presented in a conversational style and kept to roughly a single page in length.
In addition to showing you various techniques, the author subtly weaves in ways that improve your observation skills, helps you form creative associations, and that causes you to remember.
There are little exercises through out the book, but they are just that - samples. There's nothing boring or done by rote. As you're reading along, several pages later (which could days later), the author indirectly tests you, validating that if you even try the technique, you get high return with minimal effort. Simply practicing seems to improve your memory even more.

This revised third edition delivers invaluable guidance on how to collect data, write proposals, and make presentations. Offering you step-by-step techniques for the most efficient and focused research in school or work projects, How to Research includes hands-on exercises that build up skills and strengthen research techniques useful for any project, in any field.