Semiotics is the study of signs. Semitocs studies all kinds of signs: from road signs to music to art to human language. Thsi book is a comprehensive illustrated guide for beginners on semiotics, or the study of signs, exploring the ideas of articulation, codes, criticisms of semiotic analysis, denotation, connotation and myth, encoding and decoding, intertextuality, modality and representation, modes of address, paradigmatic analysis, paradigms and syntagms, rhetorical tropes, semiotic analysis, signs, syntagmatic analysis and more
This book is a critical introduction to discourse analysis as it is practised in a variety of different disciplines today, from linguistics and sociolinguistics to sociology and cultural studies. The author shows how concern with the analysis of discourse can be combined, in a systematic and fruitful way, with an interest in broader problems of social analysis and social change.
Discourse Analysis and the Study of Classroom Language and Literacy Events: A Microethnographic Perspective provides a rich discussion of classroom discourse informed by careful and thoughtful analysis thatdraws together scholarly advances in sociocultural analysis, sociolinguistics, positionality, identity, power and meaning making. It offers to the field a book which can serve multiple purposes: an introduction to classroom analysis, a discussion of different lenses for exploring the dynamics of classrooms, an exploration of the key theorists in the aforementioned areas, and examples of classroom discourse with analyses that researchers and practitioners can use as the basis for pursuing their own analyses. At the same time, it represents a somewhat rare contribution....collaboration among school-based educators with university scholars. This volume is a timely and significant addition to the field.
This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent. Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.
Textual Analysis:
- points to the importance of context, genre and modality
- uses excellent examples drawn from popular culture
- provides students with a solid grounding on many of the important concepts underlying media and cultural studies
Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.
