New Scientist communicates brands, products and services to a discerning and influential audience of business decision-makers, purchasers and those with a keen eye for technology. New Scientist provides an environment where marketing messages can be associated with the thought-leadership of influential editorial content.
The book is really excellent, I think: vitally needed, eminently readable, and right on the mark with its comprehensive and incisive critique of the most influential confidence trick in the history of modern linguistics.
New Scientist communicates brands, products and services to a discerning and influential audience of business decision-makers, purchasers and those with a keen eye for technology. New Scientist provides an environment where marketing messages can be associated with the thought-leadership of influential editorial content.
Who are the most important men and women whose notions and theories have changed the world? When Isaac Newton claimed that he only saw further because he stood on the shoulders of giants, he alluded to the long list of geniuses that came before him. The history of science is the story of great discoveries, flashes of intuition that have changed the way people see the world, hard work and arduous calculation in the laboratory. "The Britannica Guide to 100 Most Influential Scientists" is a celebration of the lives and work of the men and women who have changed the way we look at the world, the universe, and ourselves.It includes contributions from top name scientists and writers such James Gleick on Richard Feynman; Michio Kaky on Einstein and Sir Harold Kroton on the Fulleriene (for which he won a Nobel Prize).
Deconstructing the Hero explores the structure and meaning of one of the most popular literary genres--the adventure story. It offers analytical readings of some of the most widely read books such as Treasure Island and Robinson Crusoe, and describes how these stories are influential in shaping children's perceptions and values.
