Based on the Second Edition of Marks' Basic Medical Biochemistry: A Clinical Approach, Marks' Essentials of Medical Biochemistry has been streamlined to focus on only the most essential biochemical concepts important to medical students.
The authors present facts and pathways to emphasize how the underlying biochemistry is related to the body's overall physiological functions. This text presents patients to the students as the biochemistry is being discussed, which strengthens the link between biochemistry and medicine and allows the student to learn about this interaction as the biochemistry is presented.
Each chapter includes clinical and biochemical notes and comments, questions and answers to encourage further thinking, and suggested references for those who would like to pursue a particular topic in more depth.
"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing.
Reading age for native speakers: High School students
This “Reading Essentials and Study Guide, Student Edition” provides concise content of the “Economics: Today and Tomorrow, Student Edition” textbook written at a lower grade level, making it perfect for struggling readers and ELL (English Language Learner) students. ”Reading Essentials and Study Guide” contains the entire text rewritten at a lower reading level which makes it suitable for ESL/EFL reading comprehension exercises on economic topics.
This “Reading Essentials and Study Guide, Student Edition” provides concise content of the “Economics: Principles and Practice, Student Edition” textbook written at a lower grade level, making it perfect for struggling readers and ELL (English Language Learner) students. ”Reading Essentials and Study Guide” contains the entire text rewritten at a lower reading level, which makes it suitable for ESL/EFL reading comprehension exercises on economic topics.
Robert Grede “Naked Marketing: The Bare Essentials"
Marquette University Press | 2006-01-31 | ISBN: 0874620198 | 186 pages | PDF
Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.
With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.
Naked Marketing: The Bare Essentials
