A. Ivanovic, P.H. Collin “Dictionary of Marketing"
Bloomsbury Publishing PLC | 2003-07-07 | ISBN:0747566216 | PDF | 304 pages | 3,8 Mb
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
One of the most widely used teaching theory books. Recommended for all TEFL/TESL teachers.
This third edition has been completely rewritten and updated to combine the best of traditional approaches with the latest developments in language teaching theory and methodology.
The Third Edition of this "classic" text incorporates a broader and more detailed analysis of issues relevant to language teachers. "The Practice of English Language Teaching" is full of practical suggestions and samples from actual teaching materials.
This authoritative second edition provides a valuable overview of the history of prisoners of war and interned civilians, from the earliest times to the present. Completely updated through 2006, this new edition offers brand new articles on Abu Ghraib Prison, the Angolan Civil War, the Iran-Iraq War, the Invasion of Tibet, the War on Terror, Guantanamo Detention Centre, and U.S. Senator John McCain along with an extensive update of existing articles.
