Philip Kotler, «Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know»
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Technical English for the fourth year of Technical Schools of Architecture, Building Engineering and Surveying
The textbook is "Technical English for the fourth year of Technical Schools of Architecture, Building Engineering and Surveying". It is not new one, but it has very good structure and good texts for learning a technical English.
Added by: Salman | Karma: 0 | ESP, Medicine | 24 January 2008
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Behavioral Medicine in Primary Care
Behavioral Medicine in Primary Care delivers practical coverage of behavioral and interactional issues that occur between provider and patient in everday clincial practice. You will learn how to deliver bad news, how to conduct an effective patient interview, how to clinically manage behavioral issues in the dying patient, the principles of medical professionalism, behavioral issues in men’s and women’s heatlh, and much more.
* Warning signs and first aid items * Safe use of tools and machinery * Health and ergonomics * Safety information on labels and tags
An accessible picture-dictionary format introduces vocabulary and
helps students recognize even complicated or technical terms and relate
them to their own workplace.
Practice and application activities link core vocabulary with related
terms and phrases. Flexible format allows learners to relate what they
learn to personal experience and create their own workplace-specific
safety vocabulary lists.
A richly illustrated medical atlas of the five main human sensory systems together with their neural pathways, from primary sensation to processing by the brain.
The authors provide a detailed anatomical survey of each sensory organ, covering their ontogeny (development), central pathways, and functional mechanisms. Highlights include microanatomy and endoscopic images of the temporal bone, human embryonic specimens demonstrating the histology of the developing ear, and scanning electron micrographs of the organ of Corti and the vestibular receptors.
There are also easy-to-use tables providing an overview of the nerves and arteries of the eye and orbit and clinical specimens of ...
