Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives.
This book assumes that you want to learn how to write better. Not that you are especially cheerful about it, mind you—few people like tasks that have no clearly defined beginning and end and for which progress is so hard to measure. But in my experience, most students really do recognize the need to improve their writing skills. Their attitude is usually a kind of resigned willingness. If you have that resigned willingness, you are on solid ground. “Writing is an important skill”—you’ve heard the cliche countless times. And like so many clichés, it just happens to be true.
Making use of examples from around the world, the book considers the rise of linguistic nationalism, and the ways in which the assumption of a strong language-identity link has led to attempts to fortify and protect languages. Considerable attention is also given to the real-life mechanics of language maintenance and shift, and the psychological evidence bearing on language attitudes and behaviour.
The Handbook of Applied Linguistics contains thirty-nine articles on a broad range of topics in applied linguistics written by a diverse group of contributors. Its goal is to provide a comprehensive survey of the field, the many connections among its various sub-disciplines, and the likely directions of its future development. The book addresses a broad audience: applied linguists; educators and other scholars working in language acquisition, language learning, language planning, teaching, and testing; and linguists concerned with the applications of their work.
