Published by: Fruchtzwerg (Karma: 7914.43) on 26 August 2013 | Views: 18676
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Glencoe's Marketing Essentials (2009 Edition) is the top selling book in marketing education because it includes all the current hot topics: e-marketing, marketing ethics, and international and cross-cultural marketing. Students get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students gain confidence in using the skills they have learned.
Features: - Research-based reading strategies - Integrated academic activities - Reading Guides with academic standards and vocabulary - Standardized test practice and test-taking tips - All new DECA Connection features and role plays to align with revised and new events and performance indicators - Updated MarkED wheel graphic with "Marketing Core" functions and new Student Edition correlations - Text is correlated to the new National Marketing Standards
CONTENTS
To the Student Reading Skills Handbook
Unit 1: The World of Marketing CHAPTER 1: Marketing Is All Around Us CHAPTER 2: The Marketing Plan
Unit 2: Economics CHAPTER 3: Political and Economic Analysis CHAPTER 4: Global Analysis
Unit 3: Business and Society CHAPTER 5: The Free Enterprise System CHAPTER 6: Legal and Ethical Issues
Unit 4: Skills for Marketing CHAPTER 7: Basic Math Skills CHAPTER 8: Communication Skills CHAPTER 9: Technology Applications for Marketing CHAPTER 10: Interpersonal Skills CHAPTER 11: Management Skills
Unit 5: Selling CHAPTER 12: Preparing for the Sale CHAPTER 13: Initiating the Sale CHAPTER 14: Presenting the Product CHAPTER 15: Closing the Sale CHAPTER 16: Using Math in Sales
Unit 6: Promotion CHAPTER 17: Promotional Concepts and Strategies CHAPTER 18: Visual Merchandising and Display CHAPTER 19: Advertising CHAPTER 20: Print Advertisements
Unit 7: Distribution CHAPTER 21: Channels of Distribution CHAPTER 22: Physical Distribution CHAPTER 23: Purchasing CHAPTER 24: Stock Handling and Inventory Control
Unit 8: Pricing CHAPTER 25: Price Planning CHAPTER 26: Pricing Strategies CHAPTER 27: Pricing Math
Unit 9: Marketing Information Management CHAPTER 28: Marketing Research. CHAPTER 29: Conducting Marketing Research
Unit 10: Product and Service Management CHAPTER 30: Product Planning CHAPTER 31: Branding, Packaging, and Labeling CHAPTER 32: Extended Product Features
Unit 11: Entrepreneurship and Finance CHAPTER 33: Entrepreneurial Concepts. CHAPTER 34: Risk Management CHAPTER 35: Developing a Business Plan CHAPTER 36: Financing the Business
Unit 12: Employability and Career Development CHAPTER 37: Identifying Career Opportunities CHAPTER 38: Finding and Applying for a Job
Math Appendix Glossary Index
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Single-file version of "Marketing Essentials 2009" (rar - 59.7 MB // pdf - 78.3 MB)
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